Moving to the cloud can save your business a lot of money, which explains why the technology is so widespread. But what many business owners fail to realize is that some cloud services come with hidden costs. And while these costs may seem insignificant at first, they can add up to a staggering amount if left unchecked.

Technology has always helped business growth. However, with the many innovations available, knowing which to adopt can be bewildering. Virtual reality (VR) is one technology businesses can invest in. Find out if it’s right for your business with this list of VR advantages and benefits.

As a business owner, it’s important to be aware of the unexpected costs associated with the cloud and what measures you can take to keep those costs down. They might not add up to much at first, but could eventually cost you more than the service is worth.

When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you'll be able to send customers tailor-made content that helps increase conversion rates and sales revenue.

As a business owner, it’s essential that you are aware of the hidden costs associated with the Cloud and what measures you can take to keep those costs down. They might be more than what you’d normally pay for at first, but it could add up and cost you two, or even three times more than its worth.

Businesses nowadays are focusing their marketing efforts towards social media. Precious time and money are being invested in expanding customer base, establish corporate identity, and drive revenue. That’s why it’s vital for owners to know which platforms work, and which ones don’t. And this is no walk in the park.

It’s been reported that Facebook is about to ship out its Oculus virtual reality headsets, and Google has its own version in the works. By taking all of this into consideration, it’s safe to say that the VR landscape is about to experience growth -- and small- and medium-sized businesses should take advantage of this three-dimensional shift.

It's astounding how celebrities manage to amass millions of followers and gain thousands of likes for posting a photo of their shadow. Companies of all sizes would go crazy for that kind of exposure, but rarely do their wishes get granted. But not all hope is lost, start small and take baby steps with the help of Instagram’s recently-announced tools that help make the process of establishing your company’s presence an easier one:
Business profile pages
Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past.