As a small business owner, you may be a bit perplexed how to gain the most value out of LinkedIn. You may have already spent countless hours trying to leverage the platform with little success. So what are you doing wrong? And how can you make the most out of your time on the platform? Here are a few tactics any SMB can follow to gain more value from LinkedIn.
Know LinkedIn’s purpose
Simply put, LinkedIn is not a content marketing platform.

It’s a fact of life. Events out of your control can disrupt your business operations. While you can’t necessarily control the unexpected, you can take some precautions to prevent most business disruptions. Here are some key business continuity strategies that organizations across the globe rely on to keep their doors open.

When it comes to social media, figuring just what, if any, value it offers your business can be complicated. There is no exact science when it comes to figuring it out and even experts disagree as to just what is and is not important when measuring the value of your company's social media.

Telecommuting can be a great strategy that allows businesses to save money and retain valued employees. It is quickly becoming a viable option for those that are looking to cut back their hours at the office while still being able to work productively in the comfort of their home.

If you’re not considering YouTube for your business’s marketing strategy, you’re truly missing out on one of the most powerful marketing platforms out there. YouTube gives you the opportunity to establish your business’s unique brand and personality through video.

When a person searches for your company on Google or any other search engine and sees a negative review from a ‘rant’ site, it can have significant repercussions to your online reputation. That’s because more people are likely to see something, and even click on it, when a page turns up on the first page of search results.

More and more people are clamouring for the ability to communicate with their doctor through email and social media. In fact, a recent study from the Journal of General Internal Medicine reports that 37 percent of patients have emailed their doctor while 18 percent used Facebook to get in touch with their physician.

Communicating via social media is a way of life for many of us, and these days it’s almost unheard of to not have a Facebook account, but what do you do to stay in touch with friends and family if you don’t have access to one of the popular social media platforms because your government has banned them? This post takes a look at how a country like Iran stays connected despite Facebook and Twitter being blocked – and why the instant messaging app Iranians do use is so wildly popular.

Something known as “state-sponsored cyber attacks” may not be something you have heard of until now. But with both Facebook and Google viewing the problem as serious enough to warn their users about, it seems this is an issue that could be here to stay.

Between the smartphones, iPads and desktops we all use, more and more people are spending hours of their day on the Internet. And at one point or another, someone is likely to say something bad about your business online. Whether it is true or not, you need to know how to respond when it happens so you can paint a positive image of your brand.